My Story

"Fitness is not a destination- it's a life-long journey."

LaTonya Baruc

Wellness Coach & Entrepreneur

My mission

Is to empower phenomenal women to Live Beautiful from the inside - out. I do this  by comprehensive online coaching  programs and artisan  natural beauty products . 


 Who am I   

I am a nationally certified personal trainer and  wellness coach - with a background in cosmetology. I have a passion for beauty helping women overcome their past and giving them the tools to become the best version of themselves. Outer beauty means nothing if the woman is not confident in who she is. I have helped countless women transform their bodies, build confidence, and Live Beautiful - now it's your turn.

My Test

 I absolutely love what I do and have become successful at it. Unfortunately, but also fortunately, I found myself becoming stretched too thin from having such a huge clientele base: being a mom, wife, and active in ministry.  In 2016 I found myself "knee deep" in  Over-Training Syndrome, which is caused by adrenal fatigue. I was so ill that I could not physically teach classes, small groups and training my clients suffered because I could barely stand. I had to make the tough decision too say good - bye to my clients at a studio I loved: I had to step down from ministry, and found myself laying on the couch most days, just tying to breathe. 



Since then,I have learned so much  about how to heal my Adrenals and STAY well. This is how the fit &well movement began.  After realizing how many  women from of our society suffer from Adrenal fatigue - I felt compelled to do something about it. It's not enough for us to look fierce with the hair and makeup. So I the founded  Baruc Wellness- a wellness lifestyle brand so that I can support women  from all over- live Fit & Well.This it what it means to Live Beautiful- holistically.

 My Process

Born and raised in beautiful South Carolina. I grew up eating fresh fruit and veggies - grown in the gardens of various family members.I had an appreciation for fresh food ( before Organic was even a thing)and lived an active lifestyle.



My Grand mom introduced me to organic foods, and farm- raised meat and homemade cosmetics for the body. She taught me how to heal the body with teas,herbs, and food. She also crafted homemade cosmetics like soaps for the body. After witnessing several loved ones pass away from unhealthy choices- I committed to a healthy lifestyle at the tender age of 11 years old.   I later joined the military- where I fell deeper in love with fitness and gained a "fight for what you believe in" mentality. I am called and equipped to help many others Live beautiful - holistically.

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Tel: 845-459-9017


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